Numerical Data & Analytics

Beyond star ratings, the review form collects optional numerical data that is aggregated anonymously to help future vendors evaluate events.

Default Data Fields

Field	Format	Purpose
Estimated Attendance	Number (people)	Approximate crowd size at the event
Table Cost Paid	Currency ($)	What the vendor paid for their table/space
Number of Sales Made	Number	How many transactions the vendor completed
Gross Revenue	Currency ($)	Total sales revenue the vendor earned

All numerical fields are optional. Pro: These fields can be fully customized from the Settings > Rating Fields tab using the drag-and-drop repeater, including custom labels, suffixes, and prefix/suffix positioning.

How Aggregation Works

Each field is averaged independently across all approved reviews that provided a value. The review summary displays each aggregated value with the field label, formatted average, and the count of reports.

Privacy

Individual numerical data is never shown publicly. Only aggregated averages appear in the review summary. Raw values are stored in post meta and only visible to administrators in the Review Data meta box.