My name is Ed Booth, and my path to becoming a web development professional began long before most businesses had discovered the internet.

I grew up surrounded by technology—not just everyday electronics, but computers, electronic components, and soldering irons. With an electronics engineer father as my mentor, I learned to build crystal radios and create LED-enhanced pinewood derby cars and Halloween costumes that lit up and made noise.

This hands-on approach to technology stayed with me. In the early ’90s, a friend and I assembled a PC from parts around the house, connecting to the internet through Compuserve and TIAC. I endured the painfully slow 14.4kb and 28.8kb modem days before eagerly adopting cable internet, all while immersing myself in everything I could learn about the web’s potential.

In 1996, I purchased my first domain name—www.acton-ma.com—and created a community portal for our town and surrounding areas. This pioneering project led to developing websites for local businesses and a local Habitat for Humanity chapter, giving me my first taste of professional web development.

While I loved creating websites, my career took me into small business ownership. What began as a part-time job at a gas station evolved into becoming the manager and eventually purchasing the business in 1999. Despite running the station full-time for nine years, I continued following web developments and created an online presence for my business—experimenting with early digital marketing strategies before most small businesses were online.

A business partner and I also launched a deli, which provided another opportunity to apply my web skills to create an online presence when only large food chains typically had websites.

These experiences as a small business owner gave me invaluable insights into:

• Managing day-to-day business operations
• The critical importance of exceptional customer service
• Effective business promotion strategies
• The challenges of limited marketing budgets
• The value of a strong online presence for local businesses

In 2010, I decided to combine my technical expertise, internet knowledge, and small business experience by founding Insight Dezign. Since then, I’ve focused exclusively on helping small businesses and non-profits create effective websites that drive real results.

At Insight Dezign, we don’t just customize templates—we build custom WordPress websites from the ground up using our agency’s Genesis framework. This approach allows us to create websites that are:

• Technically robust with clean, efficient code
• Search engine optimized to ensure your business gets found
• User-friendly for both visitors and site administrators
• Responsive across all devices and screen sizes
• Secure with regular updates and maintenance
• Scalable to grow with your business

My knowledge runs deep, but what sets Insight Dezign apart is our combination of technical expertise and practical business understanding. I’ve been on both sides—building websites and running businesses that depend on them.

I believe in:

• Explaining technical concepts in plain English
• Listening carefully to understand your business goals
• Finding elegant solutions to complex functionality requests
• Empowering you to maximize your website’s potential

No question is too basic and no project too complicated.

Ready to ensure potential customers find your business when they search? Contact me for a free 30-minute website consultation and discover how a custom WordPress website can transform your online presence.