Elden Home Inspection – Website Development Project

I developed a comprehensive website solution for Elden Home Inspection that established a professional online presence while addressing all of the client's specific needs:

Phase 1: Strategy & Design Development

• Conducted thorough discovery sessions to understand Dave's business, target audience, and unique value proposition
• Created a site architecture optimized for both client engagement and search engine visibility
• Developed a professional design that communicated trust, expertise, and reliability—essential qualities for a home inspection business
• Established clear user journeys to guide visitors toward booking an inspection

Phase 2: Core Website Development

• Built a custom WordPress website with a clean, professional interface reflecting the detailed and methodical nature of home inspection services
• Created dedicated sections highlighting Dave's 35+ years of construction experience and credentials to establish immediate credibility
• Implemented a clear, transparent pricing structure based on square footage, making it easy for clients to understand costs
• Developed a resources section to share valuable home inspection information with clients
• Ensured full mobile responsiveness to accommodate clients searching on various devices

Phase 3: Appointment System Integration

• Seamlessly integrated Calendly booking functionality, allowing clients to schedule their own appointments 24/7
• Configured the booking system to prevent scheduling conflicts and maintain Dave's policy of scheduling no more than two inspections per day
• Created a streamlined booking process requiring minimal steps to complete
• Ensured the appointment system synchronized with Dave's personal calendar for real-time availability updates

Phase 4: Social Proof Implementation

• Designed a testimonial showcase featuring feedback from satisfied clients
• Highlighted specific value points from testimonials, such as Dave's thoroughness, expertise, and ability to identify significant issues
• Created a gallery showcasing sample inspection reports to demonstrate the comprehensive nature of Dave's services

Phase 5: Launch & Optimization

• Conducted thorough testing across all devices and browsers to ensure optimal functionality
• Implemented basic SEO optimization for local search visibility
• Provided training for Dave on website management and the Calendly booking system
• Established analytics tracking to monitor website performance and visitor behavior