Elden Home Inspection - Website Development Project
Elden Home Inspection (Dave Elden)
A comprehensive website development project for Elden Home Inspection, creating their first online presence from scratch with integrated Calendly booking functionality, professional design elements, and mobile responsiveness to support the client's decades of home inspection expertise and streamline customer appointment scheduling.
Project Overview
| Client: |
Elden Home Inspection (Dave Elden) |
| Location: |
Concord, MA |
| Timeline: |
Oct 2018 - Nov 2018 |
| Website: |
https://www.eldenhomeinspection.com |
The Challenge
Dave Elden, a construction industry veteran with decades of experience, faced several challenges in establishing an online presence for his home inspection business:
- No Existing Web Presence: Dave had no previous website, limiting his ability to reach potential clients and showcase his extensive expertise
- Manual Scheduling Burden: All appointment scheduling had to be handled manually, creating inefficiencies and potential scheduling conflicts
- Credibility Communication: Needed a way to effectively communicate his 35+ years of construction experience and professional qualifications to build trust with potential clients
- Educational Resource Needs: Required a platform to share valuable home inspection information and resources with clients
- Clear Service Communication: Needed transparent presentation of service offerings and pricing structure based on square footage
- Client Testimonial Showcase: Lacked a method to display positive feedback from satisfied customers to build credibility
- Mobile Accessibility: Required a responsive solution accessible to clients using various devices while searching for home inspection services
Our Solution
I developed a comprehensive website solution for Elden Home Inspection that established a professional online presence while addressing all of the client's specific needs:
Phase 1: Strategy & Design Development
- Conducted thorough discovery sessions to understand Dave's business, target audience, and unique value proposition
- Created a site architecture optimized for both client engagement and search engine visibility
- Developed a professional design that communicated trust, expertise, and reliability—essential qualities for a home inspection business
- Established clear user journeys to guide visitors toward booking an inspection
Phase 2: Core Website Development
- Built a custom WordPress website with a clean, professional interface reflecting the detailed and methodical nature of home inspection services
- Created dedicated sections highlighting Dave's 35+ years of construction experience and credentials to establish immediate credibility
- Implemented a clear, transparent pricing structure based on square footage, making it easy for clients to understand costs
- Developed a resources section to share valuable home inspection information with clients
- Ensured full mobile responsiveness to accommodate clients searching on various devices
Phase 3: Appointment System Integration
- Seamlessly integrated Calendly booking functionality, allowing clients to schedule their own appointments 24/7
- Configured the booking system to prevent scheduling conflicts and maintain Dave's policy of scheduling no more than two inspections per day
- Created a streamlined booking process requiring minimal steps to complete
- Ensured the appointment system synchronized with Dave's personal calendar for real-time availability updates
Phase 4: Social Proof Implementation
- Designed a testimonial showcase featuring feedback from satisfied clients
- Highlighted specific value points from testimonials, such as Dave's thoroughness, expertise, and ability to identify significant issues
- Created a gallery showcasing sample inspection reports to demonstrate the comprehensive nature of Dave's services
Phase 5: Launch & Optimization
- Conducted thorough testing across all devices and browsers to ensure optimal functionality
- Implemented basic SEO optimization for local search visibility
- Provided training for Dave on website management and the Calendly booking system
- Established analytics tracking to monitor website performance and visitor behavior
Results
Appointment Scheduling
Reduced manual scheduling workload by implementing self-service Calendly booking
Geographical Reach
Extended service visibility throughout the Concord, MA area and surrounding communities
Technologies Used
WordPress PHP HTML5 CSS3 JavaScript Calendly API Integration Responsive Design Google Analytics