wendyO Salon Website Redesign
wendyO Salon
A comprehensive website transformation that modernized wendyO Salon’s digital presence, creating an intuitive, visually appealing platform that showcases their expert styling services and unique brand identity.
Project Overview
Client
wendyO Salon
Location
Acton, MA
Timeline
Dec 2024 - Mar 2025
The Challenge
Website Redesign Challenges
- Inconsistent brand representation across digital platforms
- Poor user navigation and information accessibility
- Outdated design that didn't reflect the salon's professional image
- Lack of clear service and pricing information
- Limited mobile responsiveness
- Difficulty showcasing stylist expertise and services
Our Solution
Comprehensive Redesign Approach
Design Transformation
- Developed a cohesive visual identity using a carefully curated color palette
- Implemented a sophisticated typography system with Dancing Script, Marcellus, and Work Sans fonts
- Created a responsive, mobile-friendly design that works across all devices
Functional Improvements
- Redesigned service pages with clear, accessible pricing tables
- Enhanced blog layout with grid styling and custom excerpt functionality
- Created comprehensive stylist profiles for Wendy and Sue
- Integrated Amazon influencer product recommendations
- Implemented custom Google Maps integration with salon-specific styling
Project Screenshots
Homepage
About the Stylists
Services page example
Contact page
Before & After
Before
After
Results
Mobile Responsiveness
100%
Achieved full responsive design across all device types
Design Consistency
95%
Improved brand cohesiveness across all website elements
