Project Overview
Client
wendyO Salon
Location
Acton, MA
Timeline
Dec 2024 - Mar 2025
The Challenge
Website Redesign Challenges
- Inconsistent brand representation across digital platforms
- Poor user navigation and information accessibility
- Outdated design that didn't reflect the salon's professional image
- Lack of clear service and pricing information
- Limited mobile responsiveness
- Difficulty showcasing stylist expertise and services
Our Solution
Comprehensive Redesign Approach
Design Transformation
- Developed a cohesive visual identity using a carefully curated color palette
- Implemented a sophisticated typography system with Dancing Script, Marcellus, and Work Sans fonts
- Created a responsive, mobile-friendly design that works across all devices
Functional Improvements
- Redesigned service pages with clear, accessible pricing tables
- Enhanced blog layout with grid styling and custom excerpt functionality
- Created comprehensive stylist profiles for Wendy and Sue
- Integrated Amazon influencer product recommendations
- Implemented custom Google Maps integration with salon-specific styling
Project Screenshots
Homepage
About the Stylists
Services page example
Contact page
Before & After
Before
After
Results
Mobile Responsiveness
100%
Achieved full responsive design across all device types
Design Consistency
95%
Improved brand cohesiveness across all website elements
