The Good People Fund – A Website Evolution
The Good People Fund
A multi-phase website evolution for a non-profit organization, from custom design implementation to WordPress migration with advanced donation capabilities and ongoing support.
Project Overview
Client
The Good People Fund
Location
Milburn, NJ
Timeline
Jan 2010 - Current
“
There is no end to Ed’s knowledge! I cannot count the number of times he has pulled us out of a jam and smoothed things over! We have been working with him for more years than any of us would like to admit to:-) A great resource!
The Challenge
The Good People Fund, a non-profit organization, faced multiple challenges with their web presence:
- They needed a website that reflected their unique identity with a distinctive design
- The site needed to facilitate their mission of supporting impactful social initiatives
- They required easy content management for non-technical staff
- The website needed robust donation processing capabilities
- As technology and their needs evolved, the site needed to adapt without disrupting their operations
Our Solution
Insight Dezign partnered with The Good People Fund to develop and evolve their website over several years, adapting to their changing needs and technological advancements.
Phase 1: Initial Development (Custom Build)
- Successfully implemented their distinctive curved menu design using image slices for top-level menu items with traditional dropdowns, demonstrating our commitment to fulfilling the client's unique vision
- Created a visually engaging website that effectively captured the organization's brand identity and mission
Phase 2: Enhanced Management (WordPress Migration)
- Migrated the site to WordPress, providing a user-friendly content management system (CMS)
- Developed a custom donation plugin integrated with email list management to streamline online fundraising efforts and donor communication
Phase 3: Modernization and Optimization (GiveWP Integration)
- Upgraded the donation system to GiveWP to accommodate a change in credit card processors
- Implemented a refreshed design to modernize the website's aesthetics and improve user experience
Ongoing Support:
- Maintained a long-standing relationship with continuous improvement
- Developed custom post types for showcasing grantees
- Created forms for various organizational purposes
- Implemented podcast integration
- Managed hosting services and technical updates
Project Screenshots
Homepage
Podcasts page
Grantee Accordion feature
Grantee Post Type layout
Before & After
Before
After
Results
Website Management Efficiency
75%
Reduction in time spent on website updates after WordPress migration
Donation Process Completion
35%
Increase in successful donation completions after implementing GiveWP
Donor Engagement
48%
Increase in return donors using the new streamlined donation system
