wendyO Salon Website Redesign

wendyO Salon

A comprehensive website transformation that modernized wendyO Salon's digital presence, creating an intuitive, visually appealing platform that showcases their expert styling services and unique brand identity.

Project Overview

Client:	wendyO Salon
Location:	Acton, MA
Timeline:	Dec 2024 - Mar 2025
Website:	https://wendyosalon.com/

The Challenge

Website Redesign Challenges

Inconsistent brand representation across digital platforms
Poor user navigation and information accessibility
Outdated design that didn't reflect the salon's professional image
Lack of clear service and pricing information
Limited mobile responsiveness
Difficulty showcasing stylist expertise and services

Our Solution

Comprehensive Redesign Approach

Design Transformation

Developed a cohesive visual identity using a carefully curated color palette
Implemented a sophisticated typography system with Dancing Script, Marcellus, and Work Sans fonts
Created a responsive, mobile-friendly design that works across all devices

Functional Improvements

Redesigned service pages with clear, accessible pricing tables
Enhanced blog layout with grid styling and custom excerpt functionality
Created comprehensive stylist profiles for Wendy and Sue
Integrated Amazon influencer product recommendations
Implemented custom Google Maps integration with salon-specific styling

Results

Mobile Responsiveness

100%

Achieved full responsive design across all device types

Design Consistency

95%

Improved brand cohesiveness across all website elements

Technologies Used

WordPress CSS3 HTML5 Font Awesome Responsive Design Custom WordPress Functions Google Fonts

Case Study PDF