Music & Memory
Music and Memory
A 12+ year partnership providing comprehensive technical solutions for Music and Memory, from emergency migration after viral success to managing multilingual websites, complex CRM integrations, donation platforms, and continuous evolution—culminating in a complete redesign in 2024.
Project Overview
Client
Music and Memory
Location
New York, USA
Timeline
Sep 2012 - Current
The Challenge
Music and Memory, a non-profit organization focused on bringing personalized music to those struggling with cognitive challenges, faced several critical digital infrastructure issues:
- Sudden Viral Exposure: When their "Henry" video went viral in 2012, their Weebly website collapsed under unexpected traffic volumes, jeopardizing their ability to capitalize on newfound awareness
- International Expansion Needs: Required multilingual website versions to support global program adoption
- Complex Integration Requirements: Needed seamless connections between their website, donation platforms, and Salesforce CRM
- Evolving Donation Systems: Required ongoing adaptation to different donation campaigns and platforms
- Organizational Growth: As the organization expanded, technical infrastructure needed to evolve while maintaining stability
- Agency Collaboration: Required coordination with additional third-party agencies while maintaining system integrity
- Limited Technical Resources: Needed reliable technical support and consultation without maintaining an in-house IT department
Our Solution
Working as Music and Memory's long-term technical partner since 2012, Insight Dezign has provided comprehensive digital solutions that evolved with their growing needs:
Phase 1: Emergency Stabilization & WordPress Migration (2012)
- Quickly migrated their website from Weebly to more robust VPS hosting to handle viral traffic
- Built a custom WordPress implementation based on designer's layered PSD files
- Established proper website architecture and functionality to support their mission
Phase 2: International Expansion (2013-2015)
- Developed multiple language versions of the website to support international program adoption
- Implemented localized donation flows appropriate for different regions
- Created scalable templates that could be easily adapted for new countries
Phase 3: Advanced Integrations (2015-2019)
- Implemented and managed Salesforce CRM integration with website data
- Connected multiple donation platforms to streamline fundraising efforts
- Set up Google Workspace for improved organizational communication
- Served as technical liaison between Music and Memory and additional specialized agencies
Phase 4: Infrastructure Modernization (2019-2024)
- Maintained and upgraded VPS hosting environment
- Implemented enhanced security measures to protect donor and organization data
- Managed technical aspects of multiple donation campaigns
- Provided ongoing consultation for digital strategy decisions
Phase 5: Complete Website Redesign (2024)
- Launched a completely refreshed website incorporating modern design principles
- Implemented updated user experience based on years of audience data
- Enhanced mobile responsiveness and performance optimization
- Streamlined backend systems for improved organizational efficiency
Project Screenshots
First redesign
Second redesign
Third redesign
Fourth redesign
Before & After
Before
After
Results
Website Uptime
99%
since migration to VPS hosting
Technical Evolution
4
major website iterations while maintaining brand consistency
Platform Integrations
4+
Successfully integrated with 3 donation platforms and Salesforce CRM
