Here’s a fact worth considering:
97 percent of consumers search for local businesses online. Another: 73 percent of all online activity is related to local content, according to data released by Google.
This has huge implications for small businesses, which often depend on Google—in terms of organic and paid search—to generate phone calls, foot traffic, and overall brand visibility. But while most businesses spend time and marketing dollars perfecting their paid search campaigns and SEO strategies, plenty overlook one of the most valuable (and free) resources that Google has ever offered: Google My Business.
Google My Business was launched in June 2014, and ostensibly replaced the Google Places. On Google’s official blog, the service proclaims to “brings together all the ways Google can help your business shine in one place”
Years after its launch, many companies are still struggling to get it right.
The good news is that Google My Business is free and fairly painless to set up. The bad news is that it takes more than just a couple of clicks to start generating paying customers. Maintaining the My Business account is just like any other aspect of the marketing mix, and should not be left to an inexperienced office manager to set up.
Let us help you get your Google My Business listing set up at NO COST!