Case Study: The Good People Fund – A Website Evolution
Challenge: The Good People Fund, a non-profit organization, sought a website that reflected their unique identity and facilitated their mission of supporting impactful social initiatives. They needed a website that was visually engaging, easy to manage, and capable of handling online donations and communication.
Solution: Insight Dezign partnered with The Good People Fund to develop and evolve their website over several years, adapting to their changing needs and technological advancements.
Approach:
Phase 1: Initial Development (Custom Build)
- Unique Design Implementation: The Good People Fund approached Insight Dezign with a custom graphic design featuring a distinctive curved menu. Despite initial concerns about its feasibility, Insight Dezign successfully implemented the design using image slices for top-level menu items with traditional dropdowns, showcasing their commitment to fulfilling the client’s vision.
Phase 2: Enhanced Management (WordPress Migration)
- Simplified Content Management: Recognizing the need for easier website management, Insight Dezign migrated the site to WordPress, providing The Good People Fund with a user-friendly content management system (CMS).
- Custom Donation Solution: A custom donation plugin was developed, integrated with email list management, to streamline online fundraising efforts and donor communication.
Phase 3: Modernization and Optimization (GiveWP Integration)
- Donation System Upgrade: To accommodate a change in credit card processors, Insight Dezign migrated the donation system to GiveWP, a robust and flexible WordPress donation plugin.
- Refreshed Design: A new theme, provided by a graphic designer, was implemented to modernize the website’s aesthetics and improve user experience.
Ongoing Support:
- Continuous Improvement: Insight Dezign has maintained a long-standing relationship with The Good People Fund, providing ongoing support and implementing updates as needed. This includes developing custom post types for showcasing grantees, creating forms for various purposes, managing podcast integration, and overseeing hosting services.
Results:
- Visually Engaging Website: The website effectively captures The Good People Fund’s brand identity and mission, creating a positive first impression for visitors.
- Simplified Management: The WordPress CMS empowers The Good People Fund to easily update content and manage their website.
- Efficient Donation System: The integrated donation system streamlines online fundraising and donor management.
- Adaptability and Scalability: The website has evolved over time to meet changing needs and leverage new technologies.
- Strong Partnership: The long-standing relationship between Insight Dezign and The Good People Fund ensures ongoing support and continuous improvement.
Key Takeaways:
This case study demonstrates Insight Dezign’s ability to translate unique design concepts into reality, adapt to evolving client needs, and provide ongoing support for long-term success. By combining technical expertise with a commitment to client satisfaction, Insight Dezign helped The Good People Fund establish a strong online presence that effectively supports their mission. This case study highlights the importance of flexibility, ongoing collaboration, and a willingness to embrace new technologies in website development.
