Challenge: Focus on Fitness, a fitness center, needed a new website with two primary requirements:
- Easy Content Management: Staff required a user-friendly way to update website content, ensuring information remained fresh and engaging for their clients.
- Dynamic Class Schedules: The website needed a robust system for managing and displaying class schedules, allowing for easy updates and clear presentation for visitors.
Solution: Insight Dezign partnered with Crocker Design to develop a website that met Focus on Fitness’s specific needs, combining an aesthetically pleasing design with powerful functionality.
Approach:
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Framework Selection: The Genesis Framework by Studiopress was chosen as the foundation for the website. This provided a robust and secure platform known for its SEO-friendliness and ease of customization.
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Design Implementation: Working closely with Crocker Design, Insight Dezign translated the graphic designer’s vision into a visually appealing and user-friendly website. This ensured the site aligned with Focus on Fitness’s brand identity and provided a positive user experience.
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Schedule Management: After researching various options, the “Events Schedule” plugin was selected for its ability to seamlessly manage and display class schedules. This plugin was installed and configured to meet Focus on Fitness’s specific requirements, allowing staff to easily add, edit, and remove classes with a user-friendly interface.
Results:
- Empowered Staff: The intuitive content management system enabled Focus on Fitness staff to easily update website content, ensuring accuracy and freshness.
- Improved User Experience: The dynamic class schedule feature provided visitors with clear and up-to-date information, enhancing their experience and encouraging class participation.
- Attractive Design: The website’s design, guided by Crocker Design and implemented by Insight Dezign, effectively captured the essence of Focus on Fitness’s brand, creating a visually appealing online presence.
- Increased Efficiency: The automated class schedule management system streamlined administrative tasks, freeing up staff time to focus on other priorities.
Key Takeaways:
This case study illustrates how Insight Dezign’s collaborative approach and technical expertise helped Focus on Fitness achieve their website goals. By combining the Genesis Framework with the “Events Schedule” plugin, the organization gained a website that is both visually appealing and functionally robust. This solution highlights the importance of understanding client needs, selecting appropriate technologies, and partnering with design professionals to create a website that effectively serves both business objectives and user expectations.