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Focus on Fitness - Website Redesign with Dynamic Class Scheduling

Focus on Fitness
Developed a custom WordPress website for Focus on Fitness featuring an intuitive content management system and dynamic class scheduling functionality, resulting in improved staff efficiency and enhanced user experience.

Project Overview

Client: Focus on Fitness
Location: Ashland, MA
Website: https://fofhealthclub.com/

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Challenge: Focus on Fitness, a fitness center, needed a new website with two primary requirements:

  1. Easy Content Management: Staff required a user-friendly way to update website content, ensuring information remained fresh and engaging for their clients.
  2. Dynamic Class Schedules: The website needed a robust system for managing and displaying class schedules, allowing for easy updates and clear presentation for visitors.

Solution: Insight Dezign partnered with Crocker Design to develop a website that met Focus on Fitness's specific needs, combining an aesthetically pleasing design with powerful functionality.

Approach:

  1. Framework Selection: The Genesis Framework by Studiopress was chosen as the foundation for the website. This provided a robust and secure platform known for its SEO-friendliness and ease of customization.   

  2. Design Implementation: Working closely with Crocker Design, Insight Dezign translated the graphic designer's vision into a visually appealing and user-friendly website. This ensured the site aligned with Focus on Fitness's brand identity and provided a positive user experience.

  3. Schedule Management: After researching various options, the "Events Schedule" plugin was selected for its ability to seamlessly manage and display class schedules. This plugin was installed and configured to meet Focus on Fitness's specific requirements, allowing staff to easily add, edit, and remove classes with a user-friendly interface.   

Results:

  • Empowered Staff: The intuitive content management system enabled Focus on Fitness staff to easily update website content, ensuring accuracy and freshness.
  • Improved User Experience: The dynamic class schedule feature provided visitors with clear and up-to-date information, enhancing their experience and encouraging class participation.
  • Attractive Design: The website's design, guided by Crocker Design and implemented by Insight Dezign, effectively captured the essence of Focus on Fitness's brand, creating a visually appealing online presence.
  • Increased Efficiency: The automated class schedule management system streamlined administrative tasks, freeing up staff time to focus on other priorities.

Key Takeaways:

This case study illustrates how Insight Dezign's collaborative approach and technical expertise helped Focus on Fitness achieve their website goals. By combining the Genesis Framework with the "Events Schedule" plugin, the organization gained a website that is both visually appealing and functionally robust. This solution highlights the importance of understanding client needs, selecting appropriate technologies, and partnering with design professionals to create a website that effectively serves both business objectives and user expectations.

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The Challenge

Focus on Fitness faced several challenges with their existing website that limited their ability to effectively engage with clients:

  • Outdated Content Management: Staff struggled with an overly complex system that made regular content updates difficult and time-consuming
  • Static Class Schedule: The existing website featured a static schedule that required developer intervention for updates, causing delays in publishing current class information
  • Poor User Experience: Visitors had difficulty finding up-to-date information about classes and services, potentially impacting class participation

Our Solution

We developed a comprehensive solution that addressed all client requirements:

Phase 1: Discovery & Planning

  • Conducted detailed requirements gathering sessions with Focus on Fitness staff to understand their specific needs
  • Researched and evaluated multiple content management and scheduling plugins to identify the optimal solution
  • Collaborated with Crocker Design to ensure visual design would complement the planned functionality

Phase 2: Framework Selection & Implementation

  • Selected the Genesis Framework by StudioPress as the foundation for its SEO-friendly architecture and robust security features
  • Implemented a responsive design that optimized the user experience across all devices
  • Integrated the client's brand identity throughout the site for consistent visual presentation

Phase 3: Schedule Management System

  • Installed and customized the "Events Schedule" plugin to handle all class scheduling requirements
  • Created an intuitive admin interface that empowered staff to manage classes without technical assistance
  • Developed a user-friendly front-end display that made class information easy to browse and filter

Phase 4: Training & Launch

  • Provided comprehensive training for all staff members responsible for content updates
  • Created custom documentation specific to Focus on Fitness's implementation
  • Conducted thorough testing across multiple devices and browsers before launch

Results

Technologies Used

WordPress PHP MySQL JavaScript CSS3 HTML5 Genesis Framework Events Schedule Plugin

Case Study: Focus on Fitness - Website Redesign with Dynamic Class Scheduling | Insight Dezign

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